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Who Are You Talking To? Understanding UCSF Audiences - Communicators Network Virtual Learning Session

Wednesday, December 2, 2020 12:00pm to 1:00pm

Virtual Event Free Event
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The COVID-19 pandemic has accelerated the pace of digital communication – emails, websites, apps, webinars abound for the UCSF community. But who are you really talking to, and what information do they really need? Last year, the Office of Communications and IT embarked on a project to begin building a UCSF Employee Digital Experience to eventually deliver targeted and curated information to each individual. As a starting point, we interviewed more than 140 employees to truly understand the internal communications needs at UCSF.

In this session, Edelman’s Jonathan Jordan and Kristina Gong, who led the discovery work, will outline 9 key “personas” that emerged from the interviews. They’ll also provide some takeaways on how we can all improve internal communications to target these personas, and discuss how COVID-19 could be changing how we communicate for years to come.


About Jonathan Jordan

Jonathan Jordan is a senior vice president in Corporate Advisory, supporting clients in the Employee Experience, Business Transformation and D&I advisory practices. He specializes in helping companies to inspire minds, mobilize hearts and change behaviors through communications, marketing and change management.

Jonathan has partnered with many of the world’s leading brands on communications strategy, organizational transformation activation, and crisis, multicultural and M&A communications. Prior to joining Edelman, Jonathan was a principal in the Organizational Effectiveness practice at Slalom Consulting. There, he helped to pioneer a “change as a platform” enterprise framework and delivery team effectiveness maturity model. Previous to this, Jonathan oversaw large-scale change management programs while at Ernst & Young’s People Advisory Services practice, organized artist marketing campaigns while at Tommy Boy Entertainment and began his career as a human capital consultant at Booz Allen Hamilton.

Jonathan received his B.S. in Communications and M.B.A. from Liberty University. He is Scrum Master Certified (Agile Development), co-founded a creative marketing company and serves on the board of the Boys & Girls Club of Hollywood.


About Kristina Gong

Kristina Gong is a Senior Account Supervisor in Edelman’s Corporate Reputation and Advisory practice with a specific focus on Employee Experience and Business Transformation. Her 10+ years of experience includes helping startups grow through partnerships and introducing corporate innovation teams to new ways of working anchored in design thinking. Previous clients in new product development, design thinking transformation, employee experience, and service design include Farmers Insurance, Amgen, Ericsson, and ServiceNow.

In her current role, Kristina works with clients on a user-centered approach to improving culture, processes, technology, and ways of working with the goal of helping companies grow through an engaged and enabled workforce.

Kristina earned her B.S. in Business Administration from the University of Southern California.


Please register for this webinar using this registration link: After registering, you will receive a confirmation email containing information about joining the webinar. This session is open to UCSF employees only - please use your UCSF email address for registration.

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