Social Media and Skincare: where does the dermatologist fit in?

Nina Botto, MD, Associate Professor, Department of Dermatology, UCSF

Objectives:

1. Explore paradigm shift in patient/doctor relationship and social media’s role in healthcare today.

2. Examine the rise of social media related skincare; understand patient expectations and desires.

3.Learn and leverage social media to provide safe, evidence-based recommendations to our patients.

4. Consider our own areas of growth, as dermatologists

Nina Botto, MD has disclosed that she is a stock shareholder of Vetted Dermlab.