April 29, 2020 marks the 20th commemeration of Denim Day in the US. Denim Day is the annual sexual assault awareness event that works to start conversations about destructive attitudes surrounding sexual assault, such as victim blaming.

The Denim Day campaign began in 1999 as part of an international protest of an Italian Supreme Court decision to overturn a rape conviction. The Italian Supreme Court dismissed charges against a 45-year old suspect because the 18-year-old victim was wearing jeans at the time of the attack with a judge arguing, "Because the victim wore very, very tight jeans, she had to help him remove them... and by removing the jeans... it was no longer rape but consensual sex." The judgment sparked a worldwide outcry from those who understand coercion, threats and violence are part of rape. Denim Day is a symbol of protest against misconceptions that surround sexual assault.  CHECK THE CARE ADVOCATES WEBPAGE TO FIND OUT WHERE TO PICK UP YOUR  FREE DENIM DAY BUTTON.  

Wednesday, April 29 at 12:01am to 11:59pm


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