Denim Day 2019

April 24, 2019 marks the 19th celebration of Denim Day in the US. Denim Day is the annual sexual assault awareness event that works to start conversations about the destructive attitudes surrounding sexual assault, such as victim blaming.

The Denim Day campaign began in 1999 as part of an international protest of an Italian Supreme Court decision to overturn a rape conviction because the victim was wearing jeans. The Italian Supreme Court dismissed charges against a 45-year old rape suspect because his 18-year-old victim was wearing jeans at the time of the attack. The Head Judge argued, "Because the victim wore very, very tight jeans, she had to help him remove them... and by removing the jeans... it was no longer rape but consensual sex." The judgment sparked a worldwide outcry from those who understand coercion, threats and violence go along with the act of rape. Each year we host Denim Day to honor this survivor and all survivors who have experienced victim blaming. Denim Day is a symbol of protest against misconceptions that surround sexual assault.

How to Participate

  • Wear denim on Denim Day, Wednesday, April 24, 2019
  • Even if you can’t wear denim, you can join us by wearing the Denim Day button.

Buttons are available to be picked up at the following locations:

  • Parnassus
    • LGBT Resource Center and Multicultural Resource Center, Millberry Union West, Room 108
    • Student Success Center, Millberry Union West, Room 100
  • Mission Bay
    • Housing Office, 1505 4th Street
    • Student Services, Mission Hall 1300
  • Laurel Heights
    • Office of Diversity and Outreach, Suite S-16

Wednesday, April 24




#UCSFDenimDay UCSFWearsDenim

Contact Info