Denim Day for Sexual Assault Awareness

April 25, 2018 marks the 19th celebration of Denim Day in the US. Denim Day is the annual sexual assault awareness event that works to start conversations about the destructives attitudes surrounding sexual assault, such as victim blaming.

The Denim Day campaign began in 1999 as part of an international protest of an Italian Supreme Court decision to overturn a rape conviction because the victim was wearing jeans. The Italian Supreme Court dismissed charges against a 45-year old rape suspect because his 18-year-old victim was wearing jeans at the time of the attack. The Head Judge argued, "Because the victim wore very, very tight jeans, she had to help him remove them... and by removing the jeans... it was no longer rape but consensual sex." The judgment sparked a worldwide outcry from those who understand coercion, threats and violence go along with the act of rape. Each year we host Denim Day to honor this survivor and all survivors who have experienced victim blaming. Denim Day is a symbol of protest against misconceptions that surround sexual assault.

Participating in Denim Day provides a wonderful opportunity for the UCSF community to show solidarity with survivors of abuse around the country and to encourage open discussion about how we can work in our personal and professional lives to reduce violence in our communities.


  • Wear denim on Denim Day, Wednesday, April 25, 2018
  • Even if you can’t wear denim, you can join us by wearing the Denim Day button. Buttons are available to be picked up starting Monday, April 16 at the following locations:
    • Parnassus
      • CARE, Millberry Union East, Room 233
      • LGBT Resource Center and Multicultural Resource Center, Millberry Union West, Room 108
      • Student Success Center, Millberry Union West, Room 100
    • Mission Bay
      • UCSF Graduate Division, 1675 Owens Street, Suite 310
  • Talk about the court case and other harmful myths that exist about sexual assault.
  • Take a selfie and share on social media #UCSFDenimDay

We salute all of you willing to join us in cultivating a safer community for all people. If you have questions, contact CARE at or visit


Denim Day is sponsored by:

CARE Campus Advocacy, Resources, & Education

LGBT Resource Center

Multicultural Resource Center

Student Life



Wednesday, April 25, 2018