Child and Adolescent Psychiatry Grand Rounds

Better Than Dr. Google: How Clinicians Can Use Digital Media to Reach and Engage Patients

Genevieve Martínez-García, PhD
Director, Department of Innovation and Research
Healthy Teen Network


Learning objectives:
At the end of this presentation, attendees will be able to:

  • Identify three digital and social media platforms youth utilize the most
  • Describe three ways to develop digital tools that effectively attract and engage diverse youth
  • List two ways in which digital tools can be used to enhance young patient engagement


Remote live streaming locations:

  • UCSF Benioff Children's Hospital Oakland: OPC Boardroom
  • UCSF Parnassus: LP-190


About the speaker:
Dr. Genevieve Martínez-García, Director of Innovation and Research at Healthy Teen Network, is a health educator committed to bringing innovation to the field of sexual and reproductive health. She has over 14 years of experience researching adolescent sexual and reproductive health issues. More recently, her research has focused on adolescent use of mobile technology for sexual health education. She is currently the Principal Investigator of two large randomized controlled trials with over 2,500 young women combined nationwide to test the efficacy of two digital interventions aimed at increasing contraception use and utilization of clinical services. Her team is currently developing a third digital-based intervention to address young men’s sexual health needs.

In her research, Dr. Martínez-García is using social media and digital tools to recruit and retain participants, and to deploy interventions with great success. Dr. Martínez-García holds a Bachelor’s degree in Latin American Studies from Tulane University, a Master’s degree in International Development and Global Health from George Washington University, and a doctoral degree in Public Health and Education from the University of Maryland, School of Public Health.


UCSF Child and Adolescent Psychiatry Grand Rounds presentations are for educational purposes and are intended only for an audience of medical professionals.

Continuing Medical Education (CME) credits will be available for licensed physicians participating in this activity. To qualify for CME credit for this event, participants must (1) attend in-person or at one of the approved live streaming locations listed above; and (2) sign in at their location.

Wednesday, January 10 at 12:00pm to 1:00pm

Zuckerberg San Francisco General Hospital and Trauma Center, Building 5, Room 7M30
1001 Potrero Ave, San Francisco, CA 94110